Online Marketing

Creating Plans That Work

There's a rush of information coming at us from all angles - blog! widgets! social media! web 2.0! mash ups! SEO! SEM! OYE!

There’s no doubt that online marketing and advertising is flourishing and expanding offering many different tactical options to choose from, as well as newer ways to offer up content.

How do you keep up and choose the right tactics?

I think what’s most important is relying on the standard methodology - - objectives, strategies, and then: tactics.

While it's not uncommon to want to jump onto the latest trends to be part of the ‘buzz’, it’s crucial for your ROI to choose your tactics after you’ve defined your goals and objectives.

If you sell pipettes for example, maybe you don't need a video on http://www.youtube.com/. If you're writing a press release on Floor Gratings, you might not look to be picked up on the top Blogs. What you need to do is not look at the latest {fashion} trends in online marketing, but to plan your results by defining your goals and objectives and then picking the best tactics that help you meet your objectives:

1) Define your online marketing objective(s)

2) Define the strategies (actions) that you'll need to take

3) Create a list of all the tactics that can help you meet your objectives and strategies

4) Determine your budget and plan based on which tactics meet your goals AND fit within your spending plan

5) Double check your numbers and the chosen tactics to understand the ROI and outcomes that you can expect

At Netfinity Interactive, we wrap strategic thinking into our website design, custom development, and ongoing online marketing for the websites we create. If you’d like to learn more, visit our website or give us a call – we’re always available to consult with about your online marketing goals.