Using Social Media Tools to Increase Traffic and Awareness

The Right Target Audience and Relevant Information Creates the Perfect Environment.

Recently, we’ve partnered with Teresa Howes, founder and innovator of the new SkinnyTinis website. To support her book launch about low-cal drink alternatives for the health-conscious woman, we’ve created a website that’s not only fun, but useful too.

The SkinnyTinis website will be developed into a feature-rich, web 2.0 structure with polls, promotions, and plenty of information about healthy choices for women concerned about their diet. An interactive Calorie Counter widget will hold thousands of data inside of a custom database created specifically for this audience. Users will be able to enter ingredients into the Counter to research the amount of calories in the drink they want to make or to build their own drink with low calorie alternatives. Netfinity will create other custom apps and widgets like “Make a Drink” a module that enables consumers to make their own SkinnyTini Signature Drink and send it off to a friend. All user generated recipes will print out on recipe-friendly 3 x 5 cards.

While the buzz is huge about Social Media tools and usage, it’s important to use the right tools with the right audience. A consumer recipe site targeting an active audience looking for this information creates the perfect environment for sharing and creating information within this social website.

As we get closer to the SkinnyTinis book launch from publishers John Wiley (publisher of the “Dummy” series, 101 Margaritas, and more) in 2009, Netfinity Interactive will continue to provide the branding, web design and development, and innovative sharing tools that will garner active users of the SkinnyTinis website.