Friday, June 13, 2008

Website Budgets

Determining Budgets & ROI for Your Web Design and Development Project

Many interactive firms offer instant review of your project specs through their contact form. Based on the details you provide us, we gain preliminary knowledge of what your needs are before consulting with you. You'll also see we ask for your budget and timing - - sometimes this is left blank. We understand not all of our customers have gotten this far with their planning.

Here’s how we can help:

If you don't know what your budget number is, you can provide us with a list of services and features you’ll need.Once we receive this information, we review, establish our strategic approach, and provide you with a project fee. This fee can vary based on standard or rush timing, but the prices we offer are based on creating your website from concept to launch – or whatever phase you’re in – while providing tools and recommendations that create traffic, generate leads, and market your service or product to achieve the highest ROI.

If you do know your budget, we will provide the same strategic approach and recommendations within your budget parameters. Depending on the budget you provide us, we may have to provide alternate solutions to meet the objectives to remain within budget.

In summary, there are two ways to arrive at a budget number:

  • Your interactive firm can review your goals, needs, and timing to provide a budget based on our highest recommendations and determined ROI
  • You provide a fixed budget and scope of work and we determine how to meet your project objectives within your budget

A few more things to know about pricing and budgets:

  • There will always be a huge variance in price between a freelancer (an individual) and a firm (team/infrastructure)
  • Doing your homework by talking with a couple of different firms will help you understand the fair market value range in the market you’re in

Criteria to consider other than pricing:

  • Can they do more than just execute? – will they bring online strategic knowledge to your project?
  • Do they consider your ROI and provide tools for measurement?
  • Do they offer up ways to optimize your site with SEO, SEM, and PPC (paid media, if applicable) recommendations?
  • Do they have long-term customers and partners?
  • Can they provide custom application development and web 2.0 experience?
  • Do they host in a secure location?
  • Do they have a responsive system for updates and follow ups?
  • Do they provide a Content Management System (CMS) for you to make easy and quick updates to your site for News updates, etc.?
  • What type of reporting do they offer: site analytics, search engine ranking reports (SERP), promotional campaign tie-in impacts, etc.?


For a free consultation from Netfinity Interactive, contact us now.


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